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How a growing design studio clarified what it stands for and how it presents itself.
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Forma had grown quickly through referrals, but its website and proposals described the studio in several different ways. New clients were not sure what made it different.
Interviews with clients and the team, a review of existing materials, and a positioning workshop brought everyone around one clear story.
A positioning statement, a simple messaging framework, and refreshed brand guidelines the team now uses in every new proposal.